“You’ve been assigned to redesign the Galatea paywall. With the goal being to increase subscription conversion, how would you go about redesigning the current paywall?”
1. Starting to read: User reads a few chapters for free.
2. Finish free chapters: A countdown timer for the next chapter starts when free chapters are done.
3. Option to skip wait: Users can skip the wait with 10 points.
4. Insufficient points: If not enough points, a screen appears offering two options.
a. GALATEA Unlimited subscription
b. Option to buy more points.
1. Subscription Promotion: GALATEA Unlimited might not be promoted effectively.
2. Personalisation: The lack of customised prompts could affect appeal.
3. Complexity: The points system adds an extra layer of complexity, which could confuse users. They need to understand not only that they can buy points, but also the conversion rate of points to chapters.
1. Unified Experience: Presenting all options on one screen can help users compare and understand all their options at once, potentially leading to better decision-making.
2. Visual Appeal: Using the story's cover photo as the background can create a more engaging, immersive experience that keeps the user connected to the story.
3. Clear Messaging: The title and description convey the situation and the benefits of the subscription clearly and concisely.
1. The Experience: Embedding the options directly on the story screen allows users to make a decision without needing to navigate away from their reading, providing a seamless experience.
2. Constant Awareness: With this design, users are continually reminded of their choices and the benefits of each option, potentially leading to more conversions.
3. Maintaining Engagement: By providing the options directly in the reading environment, we might increase the chance that users decide to upgrade or purchase points.
© Onat Benli, 2024